Though it may not be the World Cup, the Superbowl does get the Latino audience just as excited as any other fútbol match would – which is probably why the NFL has decided to cater to the Spanish-speaking fans during and leading to the Super Bowl XLIX.
The AFC Divisional Playoff match between Baltimore Ravens and New England Patriots will air in Spanish exclusively on Hispanic network Mun2 live from Gillette Stadium in Foxborough, Massachusetts this Saturday, December 10th.
Saturdays match between the Ravens and Patriots will mark the fourth game that the NFL has broadcasted in Spanish television, starting back in September when they aired the Hispanic Heritage match between Dallas Cowboys and New Orleans.
All in part of the anticipation for the big game and one of the most important nights in sports: the Super Bowl XLIX – which will air in Spanish for the first time ever this February 1st live from Glendale, Arizona.
This isn’t the first time the NFL shows some love for the Latino community, every year they celebrate Hispanic Heritage Month from September-October. Special events are held during home games of teams like: Chicago Bears, San Diego Chargers, Miami Dolphins, and others to honor Hispanic Heritage and local community outreach. Team stadiums include on-field Fútbol Americano stencils, wall banners and posters.
Some of the games during that month are also broadcasted on live television or radio in Spanish networks such as Univision and ESPN Deportes.