Beyoncé gave fans a first look at her new activewear clothing line on Thursday. The collection, IVY PARK, includes more than 200 pieces and will be available at Net-a-Porter, Topshop and Nordstrom on April 14, according to Elle.
The brand’s website, which released a brand new video called “Where is your park,” features instrumental music tracks of what seem to be unreleased songs. The label, partly backed by Topshop’s Sir Philip Green, is a standalone brand,co-founded and own by both Beyoncé and Green.
“Sir Philip has created some amazing collaborations, but I wanted a partnership and a standalone brand,” Beyoncé explained in a press release. “When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
