One Girl Scout troop is using Leonardo DiCaprio’s first Oscar win as a clever marketing strategy to sell more cookies. The New York-based group created a poster with an image of The Revenant star holding a box of Girl Scout cookies shortly before he won in the Best Actor category.
The sign reads: “This is Leo. Leo wants an Oscar. Leo buys Girl Scout Cookies at the Awards. Leo wins an Oscar. Leo is smart. Be like Leo. Buy Girl Scout cookies.”
“We thought the photo was funny and would help make people buy cookies,” the troop told ABC News. “We saw the Academy Awards and thought it would be a good idea if we could do something like that.”
The troop’s marketing strategy has been a total success. The young girls noted that their sign caught the attention of many people walking by, who stopped to take photos of it.
“It made people stop at the table to read the sign, and then we were able to ask them to buy cookies,” they said. “It’s hard to say no to a Girl Scout.”
